South Asians have been a part of the Canadian story for over 155 years, but are vastly under represented in cinematic media. With 2.5 million+ South Asians living in Canada, it is time they have a platform to help bring forward their stories more accurately and fairly, and share their compelling experiences with Canadians. IFFSA has launched IFFSA Talent Fund to support the development, promotion and celebration of South Asian Canadian talent and cinematic arts with a long-term strategy of building South Asian Canadian narrative through cinema. BRIGHT LIGHTS IS THE PIONEER PROGRAM UNDER THIS INITIATIVE. In it’s 4th year, the Fund will support up to three short narrative projects with assistance of up to $45000 in total.